The Guam Visitors Bureau will wrap up their efforts to strengthen relationships with Japanese travel partners at the Tourism Expo Japan 2026 held at Tokyo Big Sight, according to a release.
GVB said the Tourism Expo Japan 2026 or TEJ 2026, began on Sept. 24 bringing together tourism professionals, destinations, travel companies and consumers from Japan and the world. The first two days of the trade show GVB participated in business-to-business meetings with travel partners discussing current market conditions, travel demand, product development, air service development and updates, and opportunities to strengthen Guam travel offerings.
“With over 235,000 visitors so far in FY26, Japan remains an important market for Guam. Tourism EXPO Japan provides an invaluable opportunity to meet directly with our industry partners, tell our story, and listen to what travelers and the trade are looking for,” Régine Biscoe Lee, GVB president & CEO said.
At the Guam booth, representatives were present from The Tsubaki Tower, Hotel Nikko Guam, Guam Premier Outlets, Guam Travel & Tourism Association, Baldyga Group, Dusit Thani Guam Resort, Dusit Beach Resort Guam, Bayview Hotel Guam, Leo Palace Guam, Village of Donki, Hilton Guam Resort & Spa, RHIGA Royal Laguna Guam Resort, Guam Plaza Resort, Pacific Islands Club, Pacific Island Holidays, Stroll Guam, United Airlines, Japan Airlines, and Trinity Airlines.
The Guam delegation was joined by Jesse and Ruby, Guam Music icons who performed during the industry mixer along with members of Guma’ I Mañe’lu Cultural Arts. GVB said they "brought Guam’s culture and hospitality to the trade floor through traditional CHamoru dance performances."
“The relationships we continue to build in Japan and with global travel partners here at the expo are essential to creating new opportunities for Guam and strengthening the path from inspiration to travel. The continued collaboration with our local partners, paired with our cultural and culinary offerings are creating strong engagement at this year’s expo,” Lee said.
The Guam Booth brought cultural performances, food, interactive activities, giveaways and destination information to the expo.
“Tourism EXPO Japan gives us the opportunity to bring Guam directly to the Japanese travel community and, over the next two days, to consumers as well,” said Nadine Leon Guerrero, GVB Director of Global Marketing. “We look forward to continuing the conversation and sharing the warmth, culture, and experiences of Guam with visitors throughout the weekend.”
