The Guam Visitors Bureau (GVB) Board of Directors approved its FY2026 Airline Incentive Program during a meeting at the GVB headquarters Thursday, while also reviewing its budget outlook and naming a new board member. The program aims to boost air service to Guam as the island continues efforts to recover its tourism industry.
The incentive plan includes a 3-prong strategy of co-op marketing, load factor incentives, and turnaround support, which GVB President and CEO Régine Biscoe Lee described as a “direct investment in Guam’s working families.” Lee emphasized that every additional flight brings revenue to the island through hotels, restaurants, shopping, and tours, helping sustain jobs and small businesses. The Legislature allocated $10 million for FY2026 to support these efforts, down from the $11.1 million GVB requested, with the budget currently awaiting executive approval.
Board Chairman George Chiu praised the bureau’s efforts, citing initiatives like the Tumon Night Market for their positive impact on businesses and residents. The meeting also highlighted GVB’s current reliance on reserve funds due to a shortage in the Tourism Attraction Fund. Lee credited senior management for keeping operations stable despite the deficit, noting their foresight and preparation.
In addition to approving several purchase orders and contracts, the board advanced multiple requests for proposals related to marketing services and tourism technology. The meeting concluded with the election of Brian Artero as the 12th board member. The next board meeting is scheduled for Sept. 25.